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For many people in business, finding a source of leads becomes an important part of the daily operations of building, growing, and scaling a business.
In this week's newsletter, I detail 10 proven strategies to generate leads for your business on LinkedIn without advertising.
1.) Search Bar:
The search bar at the top of LinkedIn's interface allows users to search for people, companies, groups, jobs, and more. This is one of the most basic yet effective ways to find leads on LinkedIn. You can use keywords, job titles, company names, or other filters to narrow down your search.
2.) Advanced Search Filters:
LinkedIn provides advanced search filters that allow you to refine your searches based on specific criteria such as location, industry, company size, job title, and more. These filters help you to find highly targeted leads within your desired demographic or market segment.
3.) Networks of Your Connections:
Leveraging the networks of your existing connections can be a powerful way to find leads. LinkedIn allows you to browse your connections' networks, enabling them to discover potential leads through mutual connections or by exploring the networks of specific individuals or companies.
4.) LinkedIn Groups:
Joining and participating in LinkedIn Groups relevant to your industry or target market can help you connect with potential leads. By engaging in group discussions, sharing valuable content, and networking with other group members, you can establish credibility and attract potential clients or customers.
5.) Company Pages:
LinkedIn Company Pages provide information about businesses, including their
products/services, company size, industry, and more. You can follow companies of interest and engage with their content, which can lead to potential business opportunities or partnerships.
6.) LinkedIn Premium:
A subscription to LinkedIn Premium offers several benefits including additional search filters as well as the ability to see everybody who has recently viewed your profile, which can be a valuable source of leads for you and your business.
7.) LinkedIn Sales Navigator:
LinkedIn Sales Navigator is a premier level subscription service designed for sales professionals and businesses looking to generate leads and drive sales. It offers advanced search and filtering options, lead recommendations, CRM integration, and other features tailored specifically for sales prospecting.
8.) Content Sharing:
Sharing valuable content, such as blog posts, articles, case studies, or industry insights, on your LinkedIn profile can attract potential leads who are interested in your expertise or offerings. Consistently sharing high-quality content can help you establish thought leadership and attract inbound leads.
9.) InMail:
LinkedIn's InMail feature allows users to send messages directly to other LinkedIn members,
even if they're not connected. This can be a useful tool for reaching out to potential leads or prospects in a personalized and professional manner.
10.) Open Profile Messaging:
Open Profile Messaging on LinkedIn allows users with a Premium subscription to send messages to any other LinkedIn member with an Open Profile setting, regardless of whether they are connected or not. This feature enables greater outreach and networking opportunities, as users can reach out to potential leads, collaborators, or industry professionals without any limitations on connection status.
By leveraging these features and strategies effectively, you can identify and connect with
potential leads, nurture relationships, and ultimately drive business growth via  LinkedIn.
IMPORTANT:
Whenever you contact a potential prospect on LinkedIn, remember the golden rule which is
YOU NEVER SELL ON LINKEDIN!
Why! Because it’s too early in the conversation!
Instead, think strategically, and focus your objective on taking the conversation to the next level and away from LinkedIn.
Such as;
A face to face meeting,
A phone, Skype or Zoom call,
An invitation to an event, etc.
Here's to your continued LinkedIn for business success!
Regards from,
Derick
P.S. Learn more about my Linked Into More Business – Kickstarter course here
P.S. Follow me on LinkedIn here Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration. 😎😎
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