How I built a Newsletter to 28K Subscribers in Only 7 Months!

Publishing a newsletter on LinkedIn allows you to engage directly with your professional network, increasing your visibility, as well as establishing and positioning you as a respected authority within your industry.

Newsletters on LinkedIn encourage interaction through likes, comments, and shares, helping to build your connections with other industry professionals.

Whenever you publish your newsletter, your subscribers receive an email from LinkedIn notifying them that you have just published your latest newsletter.

LinkedIn also provides analytics to help you track the performance of your newsletter as well as refine your content strategy to improve your engagement.

Steps I used to publish my newsletter that grew to 28K Subscribers in only 7 months.

1. When considering a name or title for your newsletter, think about your target audience, what interests them and what would they search for? 
   

2. Remember that just like Google, YouTube etc, that LinkedIn is also a search engine that relies on keywords, therefore, you should research the monthly search volumes for keywords to be used in the title of your newsletter.
   

3. Use wordtracker.com to research the search volumes and shortlist your keywords for your title.
   

4. Make the commitment to manitain and even build interest in your newsletter by your audience by publishing your newsletter on a weekly basis.
   

5. Write a list of the different topics related to the interests of your audience that you can write about. Ask Google or Chat GPT to give you further ideas.
   

6. Make a note to write down all ideas for newsletter topics that come to mind at any time. 
   

7. Don’t just publish a text only newsletter, make sure you include images to generate increased impact and interest.
   

8. Try to write your newsletters so they can be read in less than 5 minutes, less than 3.5 minutes words works best for me!
   

9. When you publish your newsletter, the more interaction your newsletter receives, the LinkedIn algorithm will push it out to a wider audience, so you should share the link to your newsletter with a few connections who are happy for you to do so. Also try to reply to comments on your newsletter as quickly as possible, especially within the 1st hour or 2 of it being published.
   

10. Each of my newsletters use the following basic formula for the layout.

•  Headline/Title,

•  Introduction,

•  Benefits,

•  Bullet points based on benefits,

•  Summary,

•  Sign off.

Steps to Further Promote Your Newsletter.

1. Add a CTA at the end of the intro to your other posts along with a reason why people should subscribe and a link to your newsletter.
   

2. Send a link and a description about your latest newsletter to your own email list. 
   

3. Add a link to your latest newsletter and a CTA to the signature section of your emails.
   

4. Share the link to your newsletter on other social media platforms.
   

5. Add your latest newsletter to your website blog, etc.

Some tips to create better and more interesting newsletters on LinkedIn:

1. Know Your Audience: Understand who your readers are and tailor your newsletter to their interests and needs.
   

2. A Compelling Headline: Craft an attention-grabbing headline to draw readers in.
   

3. Valuable Content: Provide actionable insights, industry trends, and unique perspectives that offer real value to your audience.
   

4. Engaging Visuals: Use images, infographics, and videos to make your newsletter visually appealing and easier to digest.
   

5. Personal Touch: Share your own personal experiences or stories to connect with readers on a deeper level.
   

6. Clear Structure: Organize your newsletter with headings, bullet points, and concise paragraphs for easy reading.
   

7. Consistency: Publish your newsletter weekly to keep your audience engaged and anticipate future content.
   

8. Call to Action: Encourage readers to interact by asking questions, seeking feedback, or prompting them to share their thoughts.
   

9. Edit and Proofread: Ensure your newsletter is free of errors and flows smoothly by thoroughly editing and proofreading.
   

10. Monitor Feedback: Pay attention to reader comments and engagement metrics to continuously improve your newsletters.

In summary, by regularly writing and publishing your newsletter on LinkedIn, you will benefit from

1. Enhanced Visibility: Consistently publishing your newsletter increases your presence on LinkedIn, keeping you top-of-mind with your network.
   

2. Thought Leadership: Sharing insights and expertise establishes you as a knowledgeable authority in your field.
   

3. Engagement Opportunities: Newsletters encourage interaction through comments and shares, helping you to build the relationship with your connections and community.
   

4. Networking: Regularly publishing your newsletters can attract like-minded professionals and potential collaborators to your network.
   

5. Audience Insights: Analytics of your newsletters provides valuable feedback on what resonates with your audience, helping you tailor future content.
   

6. Brand Building: Consistent, high-quality newsletters contribute to your personal or professional brand development.

Here's to your continued LinkedIn for business success.

If you enjoyed this article, Click here to watch my LinkedIn for Business video.

Regards from

Derick

P.S. Follow me, Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration. 😎😎