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How to Position You & Your Business as a Respected Authority of Your Industry! - Part 2

Updated: May 11


Currently, LinkedIn has over 1 Billion users, and over 58 million companies, corporations, and businesses are also registered on the platform.


So what can you do to stand out and get noticed for the right reasons?


Establishing thought leadership on LinkedIn can help you build credibility, gain visibility, and position yourself as a respected authority in your industry.


Here are a few steps to leverage LinkedIn to position both you and your business as the preferred choice of many! The person people go to get the answers to the questions, problems or challenges they may have.


  1. Optimize Your Profile: Ensure your LinkedIn profile reflects your expertise, achievements, and passion for your industry. Use a professional photo, write a compelling headline, and craft both your About & Experience sections to highlight your knowledge, experience, and importantly, the outcomes your clients achieve by working with you.

  2. Share Valuable Content: Create and share high-quality content that provides insights, solves problems, or offers unique perspectives relevant to your industry. Publish articles, and newsletters, share thought-provoking posts, and contribute to conversations to showcase your expertise.

  3. Participate in Groups and Discussions: Join LinkedIn groups related to your industry or niche. Engage in discussions, share your expertise, and provide helpful insights to demonstrate your knowledge and contribute to the community.

  4. Publish Articles & Newsletters: Use LinkedIn's publishing platform to share in-depth articles and newsletters, guides, or case studies on topics within your industry. Publishing long-form content can establish your authority and attract followers who are interested in your insights.

  5. Create Engaging Visual Content: Incorporate visual elements such as images, infographics, or videos into your content to make it more engaging and shareable. Visual content can help capture attention and convey complex ideas more effectively.

  6. Add Value & Educate without Selling: Offer educational resources, tips, or tutorials that address common challenges or trends in your industry. Providing valuable information demonstrates your expertise and positions you as a trusted source of knowledge.

  7. Share Success Stories and Case Studies: Showcase your expertise by sharing success stories, case studies, or client testimonials that demonstrate your ability to deliver results in your industry. Highlighting real-world examples can build credibility and trust.

  8. Engage with Influencers and Peers: Connect with influencers, industry leaders, and peers in your field. Engage with their content, share their insights, and participate in conversations to expand your network and enhance your visibility within your industry.

  9. Comment Meaningfully: When commenting on posts or articles, provide thoughtful insights, ask insightful questions, and contribute to meaningful discussions. Adding value to conversations demonstrates your expertise and positions you as a thought leader.

  10. Stay Informed and Up-to-Date: Stay abreast of industry trends, news, and developments. Share timely updates, commentary, and analysis on relevant topics to demonstrate your knowledge and keep your audience informed.


The key is to



By consistently sharing valuable insights, engaging with your audience, and positioning yourself as a trusted authority, you can use LinkedIn to establish yourself as a thought leader, and a respected authority in your industry and significantly strengthen the positioning of your personal and corporate brand.


Here's to your continued LinkedIn for business success!


Regards from


Derick


P.S. Learn more about my Linked Into More Business – Kickstarter course here


P.S. Follow me on LinkedIn here Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration. 😎😎

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