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LinkedIn Etiquette & Best Practices

Navigating the professional landscape of LinkedIn requires more than just creating a profile and making connections. 

To truly leverage the platform for networking, career advancement, and business growth, it's essential to understand and adhere to the principles of LinkedIn etiquette and best practices.

Whether you're a seasoned professional or new to the LinkedIn platform, mastering these guidelines will help you build meaningful relationships, establish credibility, and make the most of your LinkedIn presence.

In this list, I'll explore key etiquette considerations and best practices to ensure your interactions on LinkedIn are professional, respectful, and more effective. These are considered to be the unwritten rules of LinkedIn. Including;

1.)    Complete Your Profile: 

Ensure your profile is fully filled out with accurate and up-to-date information, including a professional photo, headline, About & Experience sections, work experience, skills, and education.

2.)    Personalise Your Requests to Connect: 

Personalize connection requests with a brief message explaining why you want to connect, (upto 300 characters) especially if you're reaching out to someone you haven't met before.

3.)    Engage Authentically: 

Engage with your network with meaningful comments on their posts and sharing relevant posts, congratulating connections on achievements, milestones etc, and endorsing their skills when appropriate.

4.)    Respond Promptly: 

Respond to messages and requests to connect in a timely manner to demonstrate professionalism, respect, and common courtesy.

5.)    Post Content that Adds Value: 

Share content that assists, helps or educates your audience. Consider the challenges your audience may be facing and post about those challenges along with easily applied solutions.

6.)    Share Relevant Content: 

Share content that is relevant to your industry or expertise to establish yourself as a respected thought leader in your field.

7.)    Proofread Your Posts: 

Before sharing any content or making comments, double-check for spelling and grammatical errors to maintain a professional image.

8.)    Avoid Over-Promotion: 

Too many overly promotional posts can turn your network off you and your content. Try the 80/20 law. 80% Added Value Posts and only 20% Promotional.

9.)    Sharing Other People’s Content: 

When sharing content or ideas from others, always give credit to the original source or creator of the content.

10.) Offer Value: 

Provide value to your network by sharing informative articles, helpful resources, and industry insights.

11.)   Use Professional Language: 

Maintain a professional tone in all your interactions, whether it's in comments, messages, or posts.

12.)   Participate in Groups: 

Join and actively participate in LinkedIn Groups related to your industry or your target audience, to network with like-minded professionals and share insights.

13.)   Be Respectful in Discussions: 

When engaging in discussions or debates, maintain a respectful and constructive tone, even if you disagree with others' opinions.

14.)   Follow Up Professionally: 

After connecting with someone or engaging in a conversation, consider following up with a thank-you message or a request for further discussion, if appropriate.

15.)   Stay Professional: 

Remember that LinkedIn is a professional platform, so avoid sharing personal or controversial topics that may not be appropriate for the professional context.


16.)   Don’t Sell on LinkedIn: 

You know how you react when you receive a sales pitch inside your inbox, and most people react the same way. The reason is that the ‘sales pitch’ is too early in the conversation.  

Instead, take the time to build on the professional relationship, and build on the conversation.

By following these etiquette guidelines and best practices, you will more effectively network and engage on LinkedIn while maintaining a positive and professional reputation.

Here's to your continued LinkedIn for business success!

Regards from


P.S. Learn more about my Linked Into More Business – Kickstarter course here

P.S. Follow me on LinkedIn here Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration. 😎😎


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