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It depends on what you want to achieve by your use of LinkedIn!
Basically LinkedIn Premium allows you added search functionality and the ability to see almost everyone who has recently viewed your profile.
Whereas Sales Navigator provides you with all the features and benefits of ‘Premium’ plus access to the database that is LinkedIn, this is particularly useful if you’re a business interested in searching for prospects, connecting and increasing your sales.
More About LinkedIn Premium:
LinkedIn Premium offers several benefits for users looking to enhance their professional networking and job search experience:
Advanced Search Filters:
Premium users gain access to advanced search filters, allowing them to refine their searches based on specific criteria such as industry, company size, and job title. This feature enables more targeted networking and job-hunting efforts.
InMail Credits:
Premium subscribers receive a InMail credits each month, which they can use to send direct messages to other LinkedIn members, even if they are not connected. This feature facilitates reaching out to recruiters, potential employers, or industry contacts directly, increasing networking opportunities.
Visibility and Insights:
Premium users can see who has viewed their profile over the past 90 days, providing valuable insights into their visibility and engagement on the platform. Additionally, they can access more detailed analytics about how they compare to other applicants for job postings, helping them tailor their profiles and applications for better results.
Learning and Skill Development:
Some Premium plans include access to LinkedIn Learning, an extensive library of online courses covering various professional skills, software tools, and industry-specific knowledge. This resource allows users to continuously upskill and stay competitive in their fields.
Job Insights and Recommendations:
Premium subscribers may receive personalized job recommendations based on their profile, skills, and career interests. They also gain insights into how their qualifications match specific job postings, making it easier to find relevant opportunities and tailor their applications accordingly.
Overall, LinkedIn Premium offers enhanced features and tools designed to streamline networking, job searching, and professional development, ultimately helping users advance their careers and achieve their professional goals more effectively.
More About LinkedIn Sales Navigator:
LinkedIn Sales Navigator provides numerous benefits for sales professionals and businesses seeking to streamline their lead generation and sales efforts:
Advanced Search and Filtering:
Sales Navigator offers robust search capabilities, allowing users to filter prospects based on criteria such as industry, company size, job title, and geography. This enables sales professionals to identify and target their ideal prospects more effectively.
Lead Recommendations:
The platform uses advanced algorithms to recommend leads that match users' preferences and criteria, helping sales professionals discover new opportunities and expand their networks.
InMail Messaging:
Sales Navigator provides users with a set number of InMail messages each month, allowing them to reach out directly to prospects even if they are not connected. This feature can significantly improve response rates and engagement compared to traditional email outreach.
Real-Time Insights:
Users can receive real-time updates and insights on their leads and accounts, including job changes, company updates, and relevant news. This enables sales professionals to stay informed and engage with prospects at the right time with relevant information.
Team Collaboration:
Sales Navigator offers features for team collaboration, allowing sales teams to share leads, insights, and notes seamlessly. This fosters collaboration and coordination among team members, leading to more effective sales strategies and improved outcomes.
Integration with CRM Systems:
Sales Navigator integrates with popular Customer Relationship Management (CRM) systems, such as Salesforce and Microsoft Dynamics, enabling users to sync their leads, activities, and notes between the two platforms. This ensures that sales professionals have access to up-to-date information and can track their interactions with prospects more efficiently.
Advanced Analytics and Reporting:
Sales Navigator provides users with access to analytics and reporting features, allowing them to track their performance, monitor key metrics, and optimize their sales strategies over time. This data-driven approach enables sales professionals to identify trends, measure success, and make informed decisions to drive revenue growth.
Overall, LinkedIn Sales Navigator offers a comprehensive suite of tools and features designed to streamline lead generation, prospecting, and sales activities, empowering sales professionals to build stronger relationships, close more deals, and drive business growth effectively.
Personally, years ago, I started by subscribing to ‘Premium’ and was very happy with it for several years, then I upgraded to Sales Navigator which I firmly believe is the best part of LinkedIn and I still use it to this very day!
Hopefully, these insights will help you decide if you need to subscribe!
Here's to your continued LinkedIn for business success!
Regards from
Derick
P.S. Follow me on LinkedIn here Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration. 😎😎
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