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Steps to Increase Your Followers!

Updated: May 11


Have you ever wanted to build a large following here on LinkedIn? If you have, then you will enjoy many of the tips provided in this week's LinkedIn for Business newsletter.

Building a larger following on LinkedIn can offer several benefits, both professionally and personally:


  • Enhanced Visibility:

  • Networking Opportunities:

  • Increased Reach for Content:

  • Social Proof, Credibility & Perception:

  • Enhanced Brand Building:

  • Learning and Professional Development:


Overall, building a larger following on LinkedIn can significantly enhance your professional presence, expand your network, and open up a myriad of opportunities for career growth and development.


Increasing your followers on LinkedIn can be achieved through various strategies. Here's a list of strategies you can implement:


1.) Optimize Your Profile: Ensure your LinkedIn profile is complete, professional, and represents your personal brand effectively. Use a high-quality profile picture and write a compelling headline, About & Experience sections etc.


2.) Engage with Your Network: Actively engage with your connections' posts by liking, commenting, and sharing relevant content. This not only helps you stay visible in your network but also encourages others to engage with your content in return. Engaging with others' content increases your visibility and can attract followers.


3.) Regularly Share High-Quality Content: Consistently share valuable content such as articles, industry news, insights, tips, and thought leadership pieces. This can help establish you as a knowledgeable authority in your field and attract followers interested in your expertise.


4.) Create Original Content: Write articles, and newsletters and create posts on topics relevant to your industry expertise. Publishing original content establishes you as a thought leader in your field and attracts followers who are interested in your insights. Remember to ask and give people a reason to Follow you.



5.) Join and Participate in Groups: Find and join LinkedIn groups relevant to your industry or interests and actively participate in discussions. This can help you connect with like-minded professionals and expand your reach beyond your immediate network.


6.) Offer Value through Multimedia: Experiment with different types of content such as videos, infographics, and SlideShare presentations to diversify your content and appeal to different audience preferences.


7.) Engage with Trending Topics: Keep an eye on trending topics and news in your industry and share your perspective or insights on these subjects. Engaging with trending topics can increase the visibility of your content and attract new followers interested in those discussions.


8.) Optimize Posting Times: Experiment with different times of the day to post your content and see when your audience is most active and responsive. Posting when your target audience is online can increase the visibility and engagement of your posts.


9.) Use Hashtags Wisely: Incorporate relevant hashtags in your posts to increase their visibility to users interested in those topics. However, avoid overusing hashtags, as it can make your posts appear spammy.


10.) Collaborate with Others: Collaborate with other LinkedIn users or influencers in your industry by co-creating content, participating in joint webinars or events, or cross-promoting each other's profiles.


11.) Promote Your LinkedIn Profile: Share your LinkedIn profile link on other social media platforms, your website, email signature, business cards, and other relevant channels to encourage people to follow you.


12.) Engage with Followers: Respond to comments and messages promptly and engage in meaningful conversations with your followers. Building relationships with your audience fosters loyalty and encourages them to recommend you to others.


13.) Participate in LinkedIn Events: Attend and actively participate in LinkedIn events such as virtual conferences, workshops, or networking sessions. Engaging with attendees can help you expand your network and attract followers.


14.) Host Webinars: Organize and host webinars, live Q&A sessions, or virtual events on LinkedIn. Promote these events to your network and encourage attendees to follow you for future updates and content.


15.) Monitor Analytics: Regularly monitor your LinkedIn analytics to track the performance of your posts, identify trends, and understand what type of content resonates best with your audience. Adjust your strategy accordingly based on the insights you gather.


16.) Utilize LinkedIn Ads: Consider using LinkedIn's advertising platform to promote your profile or content to a targeted audience. Sponsored content and text ads can help increase your visibility and attract followers.


17.) Follow Others: By regularly and consistently following others, you will get a % of those you have already followed, who follow you back. LinkedIn will allow you to follow upto 250 people per day and will even recommend people you can follow. 


To manually follow others, go to My Network and scroll down the page until you see. 




Or



Or



Or



Finally, as a courtesy and also as an effective strategy, remember to follow back those who have followed you. You can find them under My Network here





Remember, building a meaningful following on LinkedIn takes time and consistent effort. Focus on providing added value to your audience, engaging authentically, and staying active on the platform and you will see a steady growth in your followers over time.


Here's to your continued LinkedIn for business success!


Regards from


Derick


P.S. Learn more about my Linked Into More Business – Kickstarter course here


P.S. Follow me on LinkedIn here Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration. 😎😎

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