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In November last year, LinkedIn reached 1 Billion users, and yet only 1% approximately of users regularly post content.
Which raises a few questions!
1.) Is it worthwhile posting content at all?
Yes, posting content on LinkedIn helps you to
Expand your professional network,
Position your personal and professional brand,
Establish your expertise in your field,
And attract potential job opportunities or business collaborations.
Look at all the influencers on the platform, they all consistently post content...
2.) Do those 1% of LinkedIn users know something the 99% don’t?
Yes, the 1% of LinkedIn users who stand out benefit from leveraging unique strategies and networking techniques. They stand out by regularly posting content. Allowing them to use LinkedIn as a tool to get the conversation started with their audience. They can also use it to establish, build, and nurture a professional relationship. It’s the consistent engagement that sets them apart. It contributes to their success on the platform.
3.) What are the benefits of regularly posting content on LinkedIn?
Just some of the benefits of posting content on LinkedIn include
Professional Branding: LinkedIn provides a platform for individuals to showcase their expertise, skills, and achievements, helping you to establish a strong professional brand.
Networking Opportunities: Posting content on LinkedIn allows you to connect with professionals in your industry or related fields, expanding your network and opening doors to new opportunities.
Increased Visibility: Content posted on LinkedIn can be seen by a wide audience, including potential employers, clients, collaborators, and industry influencers, increasing your visibility within your professional community.
Thought Leadership: Sharing valuable insights, industry trends, and expertise positions you as a respected thought leader in your field, enhancing your credibility and authority.
Engagement and Interaction: LinkedIn offers a platform for engaging with your audience through likes, comments, and shares, fostering meaningful interactions and conversations around your content.
Recruitment: For recruiters and hiring managers, posting content on LinkedIn can attract top talent, as well as provide insights into potential candidates' skills and expertise.
Business Growth: For entrepreneurs and business owners, LinkedIn can be a powerful tool for generating leads, attracting clients, and building partnerships.
Learning and Development: Engaging with content on LinkedIn allows you to stay updated on industry trends, best practices, and professional development opportunities, facilitating continuous learning.
Personal and Professional Development: Posting content on LinkedIn encourages reflection, research, and the sharing and development of ideas, contributing to your personal and professional growth.
Visibility for Company Pages: If you're posting on behalf of a company, sharing content on LinkedIn can increase visibility for your company page, attracting followers and potential customers.
Content Distribution: LinkedIn's algorithm prioritizes content that receives engagement, potentially amplifying the reach of your posts beyond your immediate network.
Opportunities for Collaboration: Sharing content on LinkedIn can lead to collaboration opportunities with other professionals or organizations who resonate with your ideas or initiatives.
Overall, posting content on LinkedIn offers a range of benefits for individuals and businesses alike, from enhancing professional branding to fostering connections and opportunities within your industry.
4.) What content should you post?
The short answer is any content that 'Adds Value without Selling!'
The content people should post on LinkedIn largely depends on their goals and target audience. However, here are some general types of content that tend to perform well on LinkedIn:
Industry Insights and Trends: Share your thoughts and insights on industry news, trends, and developments. This positions you as a thought leader and keeps your network informed.
Professional Achievements and Milestones: Celebrate your achievements, such as promotions, awards, or significant milestones in your career. This helps to showcase your expertise and accomplishments.
Educational Content: Share informative articles, guides, or tips related to your field of expertise. Providing valuable insights can help establish you as a knowledgeable resource in your industry.
Personal Stories and Experiences: Share personal anecdotes or experiences related to your professional journey. Authentic storytelling can help you connect with your audience on a deeper level.
Engagement with Others' Content: Like, comment on, and share posts from your connections or industry influencers. Engaging with others' content can help expand your network and foster meaningful connections.
Company Updates and Announcements: If you're representing a company, share updates, news, and announcements related to your organization. This helps to keep your network informed about your company's activities and achievements.
Visual Content: Incorporate visually appealing elements such as images, infographics, or videos to make your posts more engaging. Visual content tends to attract more attention and drive higher levels of engagement.
Ask for Advice or Opinions: Don't hesitate to ask your network for advice, opinions, or feedback on relevant topics. This encourages interaction and fosters meaningful discussions within your professional community.
Remember to keep your content professional, relevant, and aligned with your personal or professional brand. Consistency is also key on LinkedIn, so aim to post as consistently as possible, so you remain visible and engaged with your network.
Finally. In my own experience, I remember my early days of posting content. The best advice I can provide you is, just get started! Like anything in life, the more you do it, the better you become!
Here's to your continued LinkedIn for business success!
Regards from,
Derick
P.S. Learn more about my Linked Into More Business – Kickstarter course here
P.S. Follow me on LinkedIn here Derick Mildred for More LinkedIn for Business Tips & a Daily Dose of Inspiration. 😎😎
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